South East Sliders

branding / space design / merchandise

Brand identity and space design for South East Sliders. Taking a radical twist on local flavours, re-made into sliders, you get South East Sliders – the modern day food mavericks of a ‘New World Order’. Using this aspect as our brand pillar, we created a branding on a youthful pop-culture attitude – always tasty yet defining and unconventional. Drawing inspirations from propaganda and modern day political satire to quirky puns of current social stigmas, the brand character was synonymous with the food itself.