This is a movement to motivate people in the act of flower-giving. Who doesn't love receiving flowers out of the blue! Why wait for the next Valentine's day, birthday or anniversary? Just a single stalk of flower can cheer someone up, make someone feel appreciated, or as meaningful as putting a smile on someone's face.
Every flower is special on its own and carries different meanings with it. Each flower bud are different and so are your emotions. Do you feel happy? Thankful? In love? Let the buds do the talking.